Swapping Chain
Australia based Swapping Chain is boosting the circular economy and reducing waste by letting people swap their goods.
We live in a culture of overconsumption and waste, and Swapping Chain’s founder Nicholas Robertson is building a sophisticated and accessible solution to tackle this problem.
We live in a culture of overconsumption and waste, and Swapping Chain’s founder Nicholas Robertson is building a sophisticated and accessible solution to tackle this problem.
Objective
Strategise positioning and communication
High-conversion website layout
Benefit driven website copy
High-conversion website layout
Benefit driven website copy
Strategy
Simplicity was key.
We made sure the product was described as an almost no-brainer solution to potential customers.
We ideated a catchy tagline "What have you got that you can swap?" that prompts people into action.
We made sure all website content was conversion-driven, concise and clear.
We made sure the product was described as an almost no-brainer solution to potential customers.
We ideated a catchy tagline "What have you got that you can swap?" that prompts people into action.
We made sure all website content was conversion-driven, concise and clear.
My product is called the Swapping Chain and it is quite hard to explain to people what it is that we do. It is something that I have struggled with.
Since working with Priyanka I have been able to develop a positioning document that has defined who we are and what we do. From there I have gained clarity and been able to express the companies vision and goals through our new look website design.
Priyanka was wonderfully generous with her time and patience. Sometimes I can take my time to reach a decision but she was very giving and understanding.
And she wasn't afraid to tell me if she thought I was wrong, and everybody needs that.I would greatly recommend working with Priyanka and Horenso. You won't be disappointed.
- Nicholas Roberston
Founder, SwappingChain
You're doing important work.
Let's make sure the world knows it.
A 30-minute deep dive into your positioning, brand, or marketing.
Walk away with clarity, expert feedback, and a clear next step.
