Money Means (now Aida)
Money Means is a digital financial planning app that helps people find the balance between enjoying today and preparing for tomorrow.
Their platform helps you effortlessly manage your daily spending, build a strong financial foundation, and secure your future.
Their platform helps you effortlessly manage your daily spending, build a strong financial foundation, and secure your future.
Objective
Helena reached out to Pri after working with several other service providers to help with Money Means’ positioning and website. None could get it right.
The goal was to capture how viable, effective and comprehensive Money Means is as a financial planning solution.
The goal was to capture how viable, effective and comprehensive Money Means is as a financial planning solution.
Strategy
Define an unbeatably clear positioning (financial planner in your pocket) that has stayed despite a rebrand.
Define a unique tone of voice (cheeky and fresh) to make talking about personal finance less intimidating.
Create trending content for social media growth.
Define a unique tone of voice (cheeky and fresh) to make talking about personal finance less intimidating.
Create trending content for social media growth.
Results
- 48% conversion to waitlist from newsletter
- 51%+ email open rate (industry avergae is 17%)
- 17k+ views in one week of posting on instagram
- Conversion-optimised website structure
- Full-fledged positioning document
You're doing important work.
Let's make sure the world knows it.
A 30-minute deep dive into your positioning, brand, or marketing.
Walk away with clarity, expert feedback, and a clear next step.
