Good Homestory
Good Home Story is a Bangalore-based interior design firm that was built on one belief: a home should feel unmistakably yours.
Not just beautiful, but designed around your life, your culture, and your story.
Not just beautiful, but designed around your life, your culture, and your story.
Objective
Our goal was to capture the warmth, detail and quality of the work GHS does. And to encompass it as a brand direction.
Strategy
We defined GHS’ positioning, their tagline, and built a voice that reflects the grounded nature of their work.
Defined tone of voice and brand personality.
Studied personas and value propositions of business to position it effectively.
Defined tone of voice and brand personality.
Studied personas and value propositions of business to position it effectively.

Visual Identity by FOE.design
What we worked on:
- Market research and analysis
- Brand strategy + tagline, mission statement, etc.
- Brand personality and tone of voice
- Brand Book
You're doing important work.
Let's make sure the world knows it.
A 30-minute deep dive into your positioning, brand, or marketing.
Walk away with clarity, expert feedback, and a clear next step.