Rise Bionics
How does a prosthetics company build a brand that’s innovative, empathetic to patients, and credible to doctors—all at the same time?
Rise Bionics is a Bangalore-based startup making assistive devices accessible to all.
Objectives
Clarify positioning via market research
Understand customer personas
Create brand strategy and taglines
Deliverables
- Brand Strategy
- Positioning
- Narrative
- Taglines
- Personas
- Website Structure + Copy
- Brochures
Results
Brand Strategy
- We defined Rise Bionics’ positioning, their tagline, and built a voice that speaks to doctors, patients and partners alike.
- Defined tone of voice and brand personality
- Studied personas and value propositions of business to position it effectively
Brand Visual Identity by FOE.design
Website Structure + Copy
Clear, defined website structure with copy that’s wired for clarity and conversions.
Website design and development by FOE.design
Brochures
Brochure structure + copy, designed for sales and top of funnel touchpoints.