Money Means

Money Means is a digital financial planning app that helps people find the balance between enjoying today and preparing for tomorrow. Their platform helps you effortlessly manage your daily spending, build a strong financial foundation, and secure your future.

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Helena reached out to Pri after working with several other service providers to help with Money Means’ positioning and website. None could get it right.
The goal was to capture how viable, effective and comprehensive Money Means is as a financial planning solution.

Objectives

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Improve MM's positioning

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Brand strategy and tone of voice

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Write weekly newsletter

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Improve website layout and copy

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Social media strategy + daily content

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Onboarding email journey for users

Results

Improved website layout, optimised for conversions
Full website copy
Daily social media content
Email content writing and strategising

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New accounts reached on instagram in the first week

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