Norland

Norland is a platform where creators and entrepreneurs can share their work story. Instead of just focusing on tenures like a resume does, Norland helps you show your work and journey so others can learn from it too.

“We worked with Priyanka on Norland’s newsletter. Priyanka performed very well during the job. She always listened to feedback and kept good communication.”

Omer Taban, Founder

Omer, Norland’s founder met us when he wanted feedback on his site. Omer’s goal was to boost norland’s brand image and connect with customers better in his marketing and thought a newsletter would be ideal. However, his audience was varied and we had to be able to deliver value each week. 

Objectives

Connect with customers

Position Norland as the authority

Write a weekly newsletter that provides value

Iterate based on newsletter feedback

Create weekly social media content

Brainstorm marketing and growth strategies

Results

  • Weekly newsletters delivered on time with interesting topics each week
  • Different content types/ideas to iterate and improve the newsletter
  • User research to understand what can be improved

%

Highest open rate achieved

%

Average email open rate

For context, the industry average for newsletters is 21%