Kabinet
Kabinet is an app where homeowners can safely and securely store their home’s documents, track expenditure and get expert tips. Daniel, Kabinet’s founder is a lawyer who thought he was pretty organized – until he became a homeowner and found it hard to find the right documents or track his home improvements. And so he built kabinet.
The Problem
When Daniel asked us what we thought about Kabinet’s Partner Program’s landing page, we felt that it didn’t have much of a user flow. It didn’t clarify advantages or provide insight into how the program works – which could raise objections.
Kabinet’s main site followed a similar pattern – there wasn’t enough insight about the app itself, which made customers consantly raise the same questions or choose not to download kabinet.
Objectives
Centre Kabinet's partner program
Highlight the app's utility and features
Boost trust and credibility among customers
Handle customer objections
Offer low-barrier ways to connect with kabinet
Overhaul the website and branding
Results
- Crafted new layout for Partner Program landing page
- Created a new visual identity using line art, gradients, modern fonts and custom icons
- Designed a new website for Kabinet that handled objections and fostered trust
- Gave users enough information about how kabinet works in a succinct and direct way
Kabinet later went on to centre its partner program as a way to monetize the app
