Hyacinth Capital

Hyacinth is a boutique investment banking and capital advisory firm based in Atlanta. They help founders and innovative companies access a worldwide network of smart capital, position for rapid growth, and execute strategic transactions.

The founders of Hyacinth have worked in capital advisory firms for years but seeing the shortcomings in the industry, they decided to start off on their own to do things better. 

“Horenso and Pri were an absolute pleasure to work with. Pri walked us through every step of the process of our new site build and SEO, from idea stage to completed product with clearly defined objectives and updates. We are extremely satisfied with the quality of our site and the service Pri provided us. We cannot recommend her enough.”

Cory Leff, Co-Founder

The Problem

Hyacinth set out to change how startups got support and funding. The industry is filled with jargon, lack of support and silos that make it difficult and expensive for startups to get access to capital. Hyacinth aimed to support innovative companies and passionate founders from around the world through startup advisory and approachable support.

However, they struggled to get this positioning across. Founders didn’t fully understand what they did and their branding + website reflected a complex, convoluted approach – which was the opposite of what hyacinth was trying to do.


Clarify positioning and rewire services

Maintain and highlight firm's credibility

Boost connection to customers

Handle customer objections

Rebrand and redesign new website

Develop a responsive, conversion-optimised site


  • Created a new visual identity using line art, modern fonts, revamped logo and custom icons
  • Designed a new conversion-optimised website for Hyacinth that handles objections and fosters trust 
  • Full website copywriting
  • Developed a responsive and SEO friendly website using wordpress